Some mysterious billboards have recently gone up in San Francisco and Los Angeles, warning people not to move to Texas.
But who is behind it? That’s the big question swirling around the controversial billboards that say “Don’t move to Texas” and “The Texas miracle died in Uvalde,” referring to the deadly school shooting that occurred in that area.
The “Texas miracle” is believed to reference the state’s regulatory model and economy. One of the billboards is located at Folsom and Seventh streets in San Francisco.
“It’s definitely going to cause controversy up and down. Sometimes controversy is a good. Sometimes it’s bad,” said San Francisco resident Jamal Abaham.
NBC Bay Area spoke with San Jose State University’s Public Relations Professor Dr. Matt Cabot Thursday, who said the new billboard is confusing, and thinks the person had bad judgment bringing in Uvalde.
“This is the lowest of the low. It’s bizarre. It’s amateurish,” he said.
Cadot added that people should be able to understand a billboard’s message in seconds and thinks that they can’t with this new billboard.
“I don’t even know if it’ll backfire because I’m not sure what it’s designed to do,” he said.
The “Don’t move to Texas” is likely referencing the rise of Californians leaving for the Lone Star State.
Last year, California lost a U.S. House seat due to population decline. While Texas gained two seats. California Governor Gavin Newsom and Texas Governor Greg Abbott have publicly feuded over different issues from abortion to gun control.
When it comes to this message, both political parties are pointing at each other online.
“My guess would be on the liberal side, just because of two reasons. One, is that they’ve crossed out the “Don’t mess with Texas” slogan which is a beloved slogan for people on the right. And, they said the Texas miracle died,” Cadot said.
The billboard is leased to advertisers by Foxpoint Media, a billboard company based in Chicago. NBC Bay Area reached out to the company Thursday, to find out who paid for it. But did not hear back.
This story uses functionality that may not work in our app. Click here to open the story in your web browser.
Source: NBC Bay Area